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A better website for the business you’ve built.

Mountline designs and builds websites for local businesses. Show customers what you do, answer their first questions, and make it easy to get in touch.

Photos, video, and an AI receptionist are there if you want them.

Talk about your project See how it helps
Example business · Design demonstration
Example business · Design demonstrationBramble is a made-up dog groomer, shown with licensed sample photos.

Websites

Customers find what they came for.

Most people visit a local business’s website with one simple question. A good site answers it in a few seconds, on whatever screen they’re holding.

“What do you offer, and what does it cost?”

Services named the way customers ask for them, with how long each takes and a starting price when you’re comfortable sharing one.

Talk about your website

We write the words with you, design it, build it, and help with changes after it’s live.

How we work

Built, then used the way your customers will use it.

Every site goes through the same three steps. Here they are for Bramble.

Build.

We turn the details of your business into a website customers can use.

  1. A photo of the work
  2. When you’re open, and where
  3. One clear way to get in touch
  4. What you offer, and what it costs

Test.

Then we use it the way a customer would, on a phone.

  1. Find the service they came for
  2. Ask for a visit, with that service already chosen
  3. Know the request went through, and what happens next

Refine.

Whatever made that harder than it should be gets fixed.

  1. A tighter photo that shows the work
  2. Today’s hours at the top
  3. Booking one tap away on every screen

Example business · Design demonstration

Before and after

The difference.

Same business, same details. What changes is how quickly a customer gets what they came for.

Example business · Design demonstration

Calls nobody can answerBefore, they go to voicemail. With an AI receptionist set up, a missed call can become a written request with the details. Try the demo

Mountline Capture · optional

Photos and video of the real place.

We can also photograph and film your business for the website: the room, the people, the work, and the result. It’s an optional add-on, discussed and priced with the project.

Sample imagery · Website concept
A groomer’s hands trimming the fur around a small white dog’s face with scissors
A schnauzer standing on a grooming table beside a bright window
An Open sign hanging in a shop doorway
A long-haired dog being brushed and blow-dried
A freshly groomed small dog in a green bandana
Sample photos for Bramble, the made-up groomer in our examples, and where they’d sit on its website. Not a Mountline shoot, and Bramble isn’t a client.
Photo credits

Free photos from Unsplash by Buddy AN, Donna Jones, Tim Mossholder, J. Balla Photography, and Karsten Winegeart.

  • Photos and short video, planned around your working day. Nobody is photographed or filmed without agreeing to it.
  • Scoped and priced separately from the website, and agreed in writing before anything is booked.
  • Aerial shots only where the location suits it, permissions allow it, and a licensed drone pilot is available.

Capture is new, so we’ll talk through what’s possible for your business first.

Ask about Capture

AI receptionist · optional

Help with the calls you can’t answer.

When nobody can get to the phone, an AI receptionist answers for your business, asks the few questions you choose, and sends your team a clear message. It says it’s an AI, and your team still confirms prices and times.

Receptionist demo

North Texas Air & Heat · fictional

Ask it what a customer would. It answers as North Texas Air & Heat, a made-up HVAC company, then writes up the request for the team.

  • “My AC is running but not cooling.”
  • “Can someone come tomorrow afternoon?”
  • “How much is a service call?”
  • “Can I talk to a person?”

Talking in the browser isn’t switched on yet. Call the demo line from any phone, or play the short example.

Call the demo line

Or call the demo line from any phone

817-632-6909 Call the demo line

Try our fictional HVAC business. Use made-up details; no real appointments are booked.

On a computer? Scan to call from your phone.

What the demo can and can’t do

North Texas Air & Heat is a fictional HVAC business. Demo calls do not book real visits or dispatch a technician. Calendar booking, text messages, and live transfers are not verified here. Please use made-up details. Nobody will call you back.

Read the whole example call

The animated example above is shortened. This is the full scripted call, with a made-up caller.

  1. AI receptionist

    Thanks for calling North Texas Air & Heat. This is the AI receptionist. How can we help?

  2. Caller

    Hi, my AC is running but it stopped cooling this afternoon.

  3. AI receptionist

    Sorry about that. What ZIP code is the property in?

  4. Caller

    76244.

  5. AI receptionist

    Thanks. Is the system completely off, or is it still blowing air?

  6. Caller

    It’s blowing air. It just isn’t cold.

  7. AI receptionist

    Got it. When would be a good time for someone to come out?

  8. Caller

    Tomorrow afternoon, if that works.

  9. AI receptionist

    I’ll note that. What’s the best name and number for a callback?

  10. Caller

    It’s Dana, 817-555-0142.

  11. AI receptionist

    Thanks, Dana. I’ll pass this to the team so they can confirm a time with you.

How the receptionist works Ask about the receptionist

Luke Nordin, founder of Mountline, outdoors in a blue checked jacket

About

You’ll work with Luke.

Mountline is a small studio in Keller, Texas, run by Luke Nordin. Luke reads your message, plans the site with you, and builds it, so you always know who’s doing the work.

Luke Nordin, founderhello@mountline.dev

Questions

Short answers. If yours isn’t here, ask us directly.

What does a website cost?

It depends on the number of pages, how much writing is involved, and whether you add photo or video. After a first conversation, you get scope and price in writing before you decide anything.

How long does it take?

That depends on the scope and how quickly the details come together. You’ll get a plan with dates before work starts.

Do I have to write the words?

No. We interview you and write a draft, then you check every line.

Can you work from my current website?

Yes. We can rebuild it, or start fresh and keep what’s working. Add the address to your message.

Do I need Capture or the receptionist?

No. Each one is separate and optional. A website doesn’t require either.

How does the AI receptionist work?

It answers the calls you forward to it, like after hours or when nobody picks up, asks the questions you choose, and sends your team the request. The receptionist page has the details. Read about the receptionist.

Where are you based?

Keller, Texas. We work with businesses around Dallas–Fort Worth and can meet in person when it helps.

What happens after I send the form?

Your message is saved and you get a short confirmation by email. Luke reads it and replies from hello@mountline.dev.

Is Bramble a real business?

No. Bramble is a made-up dog groomer we use to show the kind of work we do, without borrowing a real business’s name. Its photos are licensed sample images from photographers on Unsplash, not a shoot we did.

Tell us about your business.

A few sentences is plenty: what you do, what you’d like help with, and anything that isn’t working now. It comes straight to Luke, who replies by email.

What would you like help with?Choose any that apply

Your message is saved and sent to Mountline, and you’ll get a short confirmation by email. No newsletter.

  1. Luke reads your message and replies by email.
  2. We talk it through, on a call or in person around Dallas–Fort Worth.
  3. You get the plan and the price in writing before any work starts.
  4. You check the site on your own phone as it’s built. It goes live when you say so.

Prefer email? hello@mountline.dev